Welcome to the world of production through my eyes. By title I am the VP Director of Print Production at Area 23. Print is how I cut my teeth in the advertising world from launching Verizon Fios to the NFL Network.
Area 23 is where I transformed my skill set as I have been challenged over the years. Please scroll down to see some of my experiences over the years.
Please feel free to contact me to chat through any details of my work.
Conference Management
Some of my smaller clients don’t have the internal infrastructure to manage the production of their conference space. Over the years I have been entrusted to manage the entire process from concepts, renders, onsite supervision to billing reconciliations.
color theory
Isaac Newton invented the color wheel in 1666 paving the way how we tackle a project.
Are those skin tones to warm? Is her shirt too cold?
Should we print PMS or CMYK? What about both?
With over 24 years of print production experience these are everyday questions I work through.
When it comes time to launch a brand a color analysis needs to be worked through to see what PMS colors convert well to CMYK vs what should stay PMS.
When managing a large retouching project, I need to make sure I am communicating color changes accurately.
Scope Development and Account Assignments
Reviewing scopes and assigning account coverage for my team shouldn’t be rocket science. For every client I attack is the same way…
What are the strengths of my team member? What client can most benefit from his or her skill set. I will partner with our internal teams to make sure my team member has the appropriate hours to cover them for the full scope.
Print Production
As a print production manager, it’s my responsibility to produce promotional materials for my clients accurately, on time and within the approved estimate.